written by: Melissa McAllister
The popularity and concept of boutique fitness studios is growing by leaps and bounds. I think clients are looking for a more personalized experience. One that will lead them towards reaching their fitness goals in a very safe and guided way instead of just swiping their membership card and being sent into the abyss of machines, foreign equipment and the occasional meathead or two.
Here are the benefits of a boutique fitness studio that a big traditional gym just can’t provide.
- The boutique studio is more intimate. Who wouldn’t want to be greeted by their first name and a smile? I have been known to call clients if I haven’t seen them in awhile, just to make sure everything is OK. The instructors care not only about your fitness progress but your kids wedding that is coming up or your aging parent.
- Individual attention is the name of the game . You really get a sense of who your clients are and how to guide them each in the right fitness direction based on ability, injury etc. Instructors can really drive home proper form and safety. No one size fits all approach to fitness classes at a great boutique studio. That individual attention is priceless.
- Sense of community. Remember the saying, there is power in numbers? The community in a boutique studio is so strong. We all hold each other accountable, push each other, act as motivation and a support system. This all leads to better results and a higher success rate.
I have really strived to make Turning Point Cycle & Fitness Studio all of this and more. Add to this the fact that we have no membership fee and you are on your way to becoming stronger and part of an awesome community. Did you know that 67% of people with gym memberships never use them? Yikes!!